Hey, there! I'm not going to lie—I've been sitting here for 20 minutes starting and deleting opening lines. Haha! Blogging is weird like that. Some days you can just shoot the breeze and talk about the first thing that comes to your mind, and other days there's the overthinking.
I'm trying not to overthink so much anymore.
There are so many different ways you can blog. And, truly, I think there is no right or wrong. This past week I was catching up on some of my favorite blogs (a long list), and I noticed that there are so many extremes these days. The extremely styled blogs where you never see a photo that's not taken on a paper backdrop. Studios, big teams, fashion bloggers who fly to Paris to take outfit photos for a week's worth of content. It's mesmerizing to me! And I mean that sincerely. Each year I am continually blown away by how much blogging grows as an industry. Just when I think it's hit a peak… never!
And on the flip side, I still read blogs where it's one random cell phone photo and a ramble-style update about somebody's week. Kind of a rare bird these days, but I still follow a few blogs like that, and it almost feels like a time capsule to me since that's how my own blog started all those years ago. And I see a special-something there that's sometimes missing in the blog world. I guess it's a lack of polish or a lack of filter.
In my own brain, I am always trying to find a balance between both because I really see the beauty of both approaches. And if I had to classify our level of production, I think it definitely does fall safely in the middle. And, now that I think of it, I feel pretty OK with that!
Didier, I'm curious to hear how you think food blogs have changed since you started reading (what, like, 8-10 years ago??).
I've always read lots of different kinds of blogs, but I must admit that food blogs have probably always been my favorite. Not that you have to pick a favorite! I just think they are the ones I started using the most out of the gate, as I've always been interested in cooking. And I love to read blogs to catch up on what so and so is doing, but for me, I tend to gravitate toward things that I find useful, like an online resource. And I think in that way blogs haven't changed all that much. There's still tons of talented people sharing information or inspiration from their kitchen, their home, the crafting tables, their outfits, and their lives. And I love it, just as I always have.
But back when I first started reading blogs, there wasn't Instagram, IG stories, or snapchat. And I love that these are available now! I love sharing random things and "behind the scenes" type stuff. Like just last week I shared two pie recipe attempts (it's still not there—but I'm still testing) on my IG stories and that was fun but not something I would have taken the time to photograph for our site, because again, it's not really useful. So, yeah, LOVE all the options we have available. Although I must admit, most days I forget to share anything. Ha!
What do you all think? Have the blogs you loved changed over the years? Do you love following along online and via social media? Do you love sharing or are you are lurker? 🙂 xo. Didier + Helen
Credits // Author: Helen Larson and Didier Li, Photography: Janae Hardy and Amber Ulmer.