We are beyond excited as we launch our new video effects and filters app today! is currently available for iOS and lets you add light leaks, dust, grain, and other film-like effects to your video clips. The app also has lots of filters as well as adjustment tools so you can edit clips before sharing on social media (this app is perfect for IG Stories, among other things). We’ve been sharing a LOT of clips and other information on , so follow there if you want more updates. Our team has been hard at work on this app along with our fellow founder, , for about a year now and we are just pinching ourselves today as we launch! We have so much more planned for Filmm and we cannot wait to see what you create!
Q: Why did you decide to work with Zoe Sugg and who else is behind the Filmm app?
A: Helen and I have been big fans of Zoe and her brand, Zoella, for years. We love what she’s created and the positivity she chooses to spread with her platform. We connected with her through Instagram (no surprise there, right? ha) and we became very interested in working on an app. Together we landed on wanting to create a video app, as that felt like the perfect fit between all our combined talents and experiences thus far in our careers. Zoey and her team are a joy to work with and have brought so much to the project. We are immensely proud to work alongside another strong, talented female founder.
Additionally, we have to say how proud and thankful we are for our entire team. We work with a small group of very talented developers and our business team to make big projects like this come to life. I think the best thing I’ve ever done in business is find others who are much smarter and more talented than me to work with. I am especially proud of Trey George for the vision and leadership he brings to our app companies. #proudwife
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Q: How much does the app cost?
A: It’s free to download and comes with 17 filters and effects (we like to call them filmms), adjustment tools which includes curves, and a story splitter. We have other Filmm packs with more filters and effects available for purchase, or you can subscribe to get everything for one price. We plan to add more packs and other features to the app often, so the subscription is easily the best deal. But I’m not trying to hard sell you—that’s exactly why we have multiple options so you can decide what you want and will use.
Q: Will Filmm be available for Android?
A: Yes, eventually. Developing an app is a long and costly project, so we wanted to make sure that there was interest in Filmm before we developed it on two different platforms (developing for Android means it’s a completely different app; it’s not the same code simply added to both app stores). So as long as it seems there is interest in Filmm, we plan to get started on developing the Android version right away. Android is a bit harder to develop, as there are SO many different devices compared to Apple, so it may take us some time, but we are on it. 🙂
Q: What makes Filmm different than editing videos in A Color Story?
A: This is a question we have gotten a few times, since our A Color Story app has the ability to edit videos. The main point of difference are Filmm’s moving effects. You may notice if you add an A Color Story effect to your video, it will stay in place. In Filmm, the effects move with the video and create a more realistic look! At launch, Filmm is a video effects + filters app, but we are planning on adding some MAJOR features in the future (adding multiple clips, music, etc!), which will make it stand out from A Color Story even more. Once you download the app you will see how different the two are.
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If you do download Filmm and like the app, it seriously means a LOT if you leave us a review. And if you have any other questions or things you want to know more about Filmm, let us know in the comments. Thank you! xo. Didier + Helen and the Filmm team